| Creative + Design Director |
One of my favorite projects to date. I was asked to oversee all creative and product to launch this new partnership. Timelines were tight! From first creative convos to Shanghai Fashion Week show in just about 6 months. And first retail moments 2 months later. With Edison stating he wanted to do "high end leisure" and "dressy classy," we created a narrative around the must haves in a day at the Amalfi Coast inspired by the 70's.