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Reef RESRV Footwear

| Design Director | Designer |

This was one of my favorite projects as I was given the reigns to create a new category of premium footwear for Reef from top to bottom. I oversaw the design and merchandising of the category and worked closely with marketing to create a premium message.
*Nominated for the 2012 SIMA 'Footwear Product of the Year' Award

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All Adidas x Pharrell x Humanrace Creative Direction Adidas x Pharrell "Jellyfish" Adidas x Pharrell Superstar Adidas x CLOT by Edison Chen Adidas x Humanrace Samba Adidas x Humanrace S1 Mahbs Reebok Zig Kinetica 2 Edge Reebok Zig Kinetica 2.5 Reebok Club C x Cardi B Reebok Zig Kinetica 2 Reebok Zig Kinetica Edge Reebok DMX Trail Shadow Reebok DMX Elusion 001 Reebok Trideca 300 Reebok DMX Trail Driver Reebok Zig Elusion Reebok Solectrolyte Concept Under Armour Footwear Concept CRDWN Footwear - F/H 2016 CRDWN Footwear - S/S 2016 CRDWN Footwear - S/S 2015 CRDWN Footwear - F/H 2014 Puma Footwear Reef RESRV Footwear CRDWN Footwear - Brand and Product Development Miscellaneous

Adidas x Pharrell x Humanrace Creative Direction Adidas x Pharrell "Jellyfish" Adidas x Pharrell Superstar Adidas x CLOT by Edison Chen Adidas x Humanrace Samba Adidas x Humanrace S1 Mahbs Reebok Zig Kinetica 2 Edge Reebok Zig Kinetica 2.5 Reebok Club C x Cardi B Reebok Zig Kinetica 2 Reebok Zig Kinetica Edge Reebok DMX Trail Shadow Reebok DMX Elusion 001 Reebok Trideca 300 Reebok DMX Trail Driver Reebok Zig Elusion Reebok Solectrolyte Concept Under Armour Footwear Concept CRDWN Footwear - F/H 2016 CRDWN Footwear - S/S 2016 CRDWN Footwear - S/S 2015 CRDWN Footwear - F/H 2014 Puma Footwear Reef RESRV Footwear CRDWN Footwear - Brand and Product Development Miscellaneous