| Design Director |
One of my first and favorite projects at Reebok as Design Director. We were given free rein to create a design driven product that would stir a “WTF” moment for the brand. Based solely off hype. From a direction stand point we wanted to be inspired by the coveted Insta Pump Fury. Which was said to be designed under the guise of “mashing all the Reebok tech into one product,” this would be our starting point. Here you will find DMX, Zig tech, and split tooling bottom all wrapped up into a future-tech package.
| Designs by Brian Rinella |